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  • Writer's pictureJustin Holmes

Sell More Listings With Drone Photography

Imagine this. With no one around for miles, you stand knee-deep at the corner of an oxbow bend in a river, tossing wet flies into the current of a stream that Hemingway once considered among his favorite fishing spots. With each cast, you try to tease a king salmon into taking the bait. This time, he does not. And that is okay because the sound of the river and the changing colors of the fall leaves make the experience worth every effort. What a beautiful scene!

And yet, the eagles soaring overhead boast a birds-eye-view view that adds an entirely different element. From their soaring height, they can see what no one else can – including just about every fish in the stream.

In the same way, drone photography adds an element that no other service can offer. Most agents provide clients with an array of real estate marketing services that range from traditional products proven over time to high-tech options that seem more like something out of the future. There is no doubt that tried and true print advertisements remain an important part of your marketing mix: postcards mailed out to announce a new listing, recently-sold home, or upcoming event; flyers posted to alert members of the community to open houses or homes that just hit the market; beautiful brochures that highlight a home with HDR photography. These all are important products to offer.

Of course, high-quality, high-resolution photography is a must when you are trying to make a solid impression. After all, real estate photographs are like the fly to a salmon or a trout. They are the bait. Like that fly, pictures capture the attention – and the imagination – of your customers. Whether they are included online or in print, your photographs should be more than quick cell phone pics, whether you frame them yourself or enlist a professional photography service.

Likewise, real estate videos are a must-have. Where pictures entice your customers, quality videos reel them into deeper interest. Videos tell a story. When done well, real estate video marketing is an effective tool for engaging your audience. Your videos can range from polished and professionally produced to personal and unpretentious. Use a video for a listing, to highlight a community feature, to introduce yourself, or for a client testimonial. The applications for real estate videos are almost endless. The same goes for the immersive experience of 3D virtual tours. Your own creativity is the only boundary on the number of ways you can capitalize on a 3D showcase. You can offer the digital twin of a property (or any other space) that can be viewed room to room or from both dollhouse and birds-eye-views.

But when it comes to birds-eye-viewing, nothing compares to photography from a drone. Imagine if you were able to see every fish in the stream and, like the eagle, home in on them from your place in the sky. What a difference that would make.

Well, you can do that with a drone. From their position in the air, drones can capture footage that cannot be had from land. And they can reach areas with detail that an airplane or helicopter cannot.

But what might you do with a drone? Consider these ideas as a primer for your imagination when thinking about how drone photography might benefit your customers and your business.

  • Sell a home or property. The obvious first choice for drone photography is to feature the property in a listing. Whether that property is a home and yard, vacant land, or commercial or industrial location, drone images lend a whole new aspect, a different view to engage clients. Studies have shown that the majority of homebuyers begin their search online and that homes with aerial images are nearly seventy percent more likely to sell.

  • Highlight area attractions. Another way to utilize drone photography is to feature local places of interest from the air. Soar over a local golf club, hover over the city park, and capture footage across the street from the library, museum, or Major League Baseball park. Your clients will appreciate the creativity with which you showcase their home or business by highlighting the attractions that surround it.

  • Send updates on new construction. If you are representing buyers who are in the market for a new home, give them updates on the progress of their site with drone photography. Not only can they monitor the construction project, but their enthusiasm just might take off as they see progress being made.

  • Advise your clients about inspections and repairs. When you help your sellers to put their homes on the market, you lend advice about clearing away the clutter, painting the walls, and staging the furniture. What about needed repairs to the house, like fixing the roof? And when you counsel your buyers, you help them to look not only for aspects of a house that they like but for unanticipated drawbacks. Aerial footage of a house and property can help with inspections, estimates, and managing expectations.

When you dream up your ideas for using drone photography with your clients, keep in mind the difference between a drone operator that takes pictures and a professional photographer that uses a drone for image capture. While the former may be skilled at operating a drone, the photography may be less than impressive. On the other hand, when a professional photographer learns to use drone technology effectively, the result is stunning: sweeping vistas, expansive land or water views, and more. Your photos are captured and edited to match the rest of your professional products. And high-resolution still shots are not the only option; drone


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